VRBO

‍The Approach

• User Research for Acquisition: To ensure the app would resonate with new users, we conducted targeted user research focused on understanding homeowner needs and behaviors. This research provided key insights that informed our acquisition strategies, helping us identify features and experiences that would attract and retain homeowners on the platform.
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• App/Play Store Branding: A strong first impression was essential, so our team created visually compelling branding assets for the App and Play Stores. These assets were designed to showcase the app’s unique benefits, appealing to potential users and reinforcing VRBO’s reputation as a leading choice for vacation rental management.
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• Feature Development to Match Mobile Version: To maintain consistency across platforms, we prioritized feature parity with VRBO’s existing mobile app. Our development team worked closely with design and product teams to ensure key functionalities—such as calendar management, booking details, and messaging—were seamlessly adapted for the iPad experience, giving users a familiar, cohesive experience.

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The Result

The VRBO iPad app became a high-impact tool that attracted new users and provided homeowners with a powerful, streamlined way to manage their properties. With strategic user research, compelling branding, and thoughtful feature integration, the app supports VRBO’s mission to empower property owners and deliver a high-quality user experience.

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Ready to Create a Winning App Experience?

Our team specializes in designing tailored, high-impact applications that drive user engagement and brand loyalty. Let’s build an app that brings your vision to life and meets your business goals.